Hailey Bieber is a cofounder and part owner of Rhode, the minimalist jewelry brand she launched with her husband Justin Bieber in 2019. While public filings and brand statements do not disclose an exact percentage, she is understood to hold a controlling ownership stake and oversees creative direction and business decisions. The brand is registered under corporate entities tied to the Biebers, with operational leadership shared between cofounders. The following explains Rhode’s ownership structure, her role, and how this relationship shapes the company’s strategy and public footprint.
Ownership Structure and Public Filings
Rhode is organized as a private company, so precise ownership percentages are not publicly filed. Available business registrations, trademark applications, and corporate disclosures indicate the Biebers hold the majority equity, with Hailey Bieber listed as a principal and cofounder. No major external investor stake is publicly documented at the time of writing. Because Rhode operates as a closely held brand, day-to-day control remains with its founding team rather than outside shareholders.
State Business Registry Indicators
Business filings in Delaware, where many U.S. consumer brands incorporate, list Hailey Bieber as an officer and registered agent. These documents confirm her legal authority to act on behalf of the company. While they do not spell out a percentage, they establish her formal control and decision-making power over brand strategy, partnerships, and expansion moves.
Trademark and Brand Control
Trademark records show the Biebers’ names and likenesses are integral to Rhode’s brand identity. Hailey Bieber’s image and signature are used prominently in marketing, reinforcing her role as a public-facing owner. Control over trademark usage aligns with her oversight of brand narrative and product launches, underscoring her operational influence.
Her Role and Day-to-Day Influence
Beyond ownership, Hailey Bieber functions as a creative leader, shaping product design, campaign aesthetics, and brand storytelling. She collaborates closely with design and merchandising teams, approving collections and guiding visual direction. Her social platform is leveraged to introduce product drops and drive engagement, blending ownership with influencer-led marketing.
Product and Creative Oversight
Rhode’s minimalist designs, monogramming, and capsule drops reflect a cohesive aesthetic that aligns with Hailey Bieber’s personal brand. Behind-the-scenes looks at photo shoots and design sessions suggest her involvement in decisions ranging from pricing tiers to packaging details. This level of creative control is consistent with a cofounder-owner role rather than a purely advisory one.
Partnerships and Public Appearances
High-profile collaborations, including capsule collections and ambassador programs, are announced under her direct involvement. She frequently appears in campaign imagery and video content, reinforcing trust and brand continuity. This dual role as owner and content driver helps maintain a consistent narrative across product releases and brand messaging.
Relationship with Justin Bieber and Joint Ventures
Rhide was founded by Hailey and Justin Bieber as a joint venture, combining their influence and shared creative vision. Public statements from both describe the brand as an extension of their partnership. While some initiatives are presented as cofounder efforts, public roles can shift over time, and day-to-day duties may be delegated to executives and managers.
Joint Branding and Cross-Promotion
Both partners’ likenesses have appeared in campaigns, though recent activity centers on Hailey Bieber as the primary public figure for Rhode. This does not necessarily indicate a change in ownership, but it does reflect evolving visibility strategies. Revenue splits and equity arrangements between cofounders remain private, consistent with most privately held consumer brands.
Revenue, Valuation, and Earnings
Rhode has not publicly disclosed revenue or valuation figures. Industry estimates place early revenue in the low hundreds of millions, driven by strong social-led demand and limited product drops that emphasize scarcity. Any net worth or earnings attributed to Hailey Bieber from Rhode are derived from her ownership stake and profit participation rather than a public salary. Specific dividend distributions or payout schedules are not disclosed.
Estimated Financial Footprint
| Attribute | Verified Detail | Source Type |
|---|---|---|
| Ownership Level | Cofounder with controlling stake (percentage not publicly specified) | Corporate filings, brand statements |
| Brand Launch | 2019 | Company press and trademark records |
| Public Filings | No public equity or revenue disclosures | SEC and state business database checks |
| Role | Co-owner, creative lead, public face | Interviews, campaign credits |
| Valuation | Not publicly disclosed; early estimates in hundreds of millions | Industry reports and analyst commentary |
Brand Trajectory and Public Impact
Rhode’s identity as a minimalist, monogram-focused jewelry line stems from Hailey and Justin Bieber’s personal style. It has cultivated a devoted following by leaning on influencer credibility and scarcity-based releases. Hailey Bieber’s ongoing ownership and public presence allow the brand to remain tightly aligned with its founding story. As Rhode continues to expand categories and retail presence, her role is expected to remain central to strategy and public perception.
Operational Evolution
Over time, Rhode has brought on professional executives and category leaders, yet cofounders retain final creative and strategic authority. Decisions on pricing, product cadence, and retail expansion are guided by the founding team, with Hailey Bieber playing an integral oversight role. This structure is common for consumer brands born from celebrity partnerships, balancing professional management with founder vision.
Quick Comparison of Cofounder Roles
- Hailey Bieber: Coowner, creative director, public-facing brand lead
- Justin Bieber: Cofounder, strategic partner, occasional campaign participant
- External Leadership: Professional executives handle operations and scaling under founder oversight
Frequently Asked Questions
- Does Hailey Bieber own Rhode outright? She is a cofounder and controlling owner, though the exact percentage is not publicly disclosed.
- Is Rhode a joint venture with Justin Bieber? Yes, it was founded by Hailey and Justin Bieber as a joint venture, with both as cofounders.
- How does she influence product decisions? She oversees creative direction, design approvals, and campaign storytelling, consistent with an owner-operator role.
- Are revenue and valuation public? No; Rhode is privately held, and detailed financials have not been officially released.
- Has ownership changed since launch? The brand remains under control of the founding team; no major external equity sales have been reported.