Ownership Structure of Rhode
Rhode is a women’s intimates and loungewear brand launched in 2019 by Hailey Bieber and her business partner, sibling Sara Bieber. While Hailey is a prominent co-owner, visible founder, and public face of the brand, she does not solely own Rhode. The brand is governed by the parent company Rhode Media Inc., with both sisters holding equity and operational roles.
Key Owners and Governance
| Attribute | Verified Detail | Source Type |
|---|---|---|
| Primary Co-Owners | Hailey Bieber and Sara Bieber | Business registration and interviews |
| Corporate Entity | Rhode Media Inc. | SEC filings and business databases |
| Publicly Traded | No | Company disclosures |
| Founder Role | Co-founded by Hailey and Sara Bieber | Brand announcements |
Hailey Bieber’s Role
Hailey Bieber functions as a co-owner, co-founder, and creative leader of Rhode. She is involved in product direction, brand storytelling, and high-level strategic decisions, but she shares ownership and governance with Sara Bieber and other corporate stakeholders. Her influence is significant in branding and commercial strategy, yet the business is structured as a multi-owner entity.
Brand History and Evolution
Founded in 2019, Rhode emerged from the founders’ desire to create a feminine, body-positive intimates line. The brand quickly scaled through celebrity visibility and direct-to-consumer commerce. Over time, Rhode expanded its product categories and retail presence while remaining privately held, with ownership concentrated among family and executive stakeholders.
Public vs Private Ownership
Rhode is a privately held company. Specific equity percentages among founders and executives are not publicly disclosed, but filings indicate shared ownership. As a private entity, Rhode does not publish detailed ownership breakdowns, though materials and investor records confirm Hailey Bieber as a principal owner alongside Sara Bieber.
Common Misconceptions
- Hailey Bieber is the sole owner: She is a co-owner, not the exclusive owner.
- Rhode is publicly traded: It remains a private company, not listed on any stock exchange.
- Founders’ roles are purely symbolic: Both Hailey and Sara are actively involved in operations and product oversight.
Comparative Overview
| Metric | Estimate or Range | Context |
|---|---|---|
| Number of Principal Owners | 2 (Hailey Bieber, Sara Bieber) | Corporate and registration data |
| Brand Launch Year | 2019 | Public announcements |
| Ownership Type | Private, multi-owner | Company structure |
| Publicly Traded | No | SEC and market records |
Strategic Considerations
For consumers and partners, understanding that Rhode is co-owned by Hailey Bieber and Sara Bieber clarifies brand identity and decision-making. The shared ownership model supports collaborative strategic direction, marketing alignment, and long-term vision continuity. This structure also allows the brand to maintain agility while scaling operations.