As of mid-2025, Rhode is not owned by Hailey Bieber personally; it is owned by Rhode, LLC, a company she controls through her role as founder and majority member. Rhode was established as her first self-founded brand, separate from her marriage to Justin Bieber, and corporate filings list her as the primary stakeholder rather than an owner by virtue of partnership or spousal relationship. This distinction is important for understanding brand control, equity stakes, and potential conflicts of interest.
What Rhode Is and Who Controls It
Rhode is a direct-to-consumer wellness brand founded by Hailey Bieber. It operates as Rhode, LLC, a limited liability company in which she holds a majority membership interest. As manager and majority member, she directs operations, branding, and major business decisions. The business is structured to be hers operationally and legally, not a shared marital asset or property of Justin Bieber.
Corporate and Ownership Records
Public business registry data and brand disclosures show Hailey Bieber listed as the founder, manager, and controlling member of Rhode, LLC. This ownership structure means day-to-day authority and equity belong to her, rather than to any co-owner or joint entity with her spouse. The legal separation between her personal ownership and the brand protects business continuity regardless of personal relationship outcomes.
Key Ownership and Governance Points
- Rhode, LLC is a domestic limited liability company registered in a U.S. state with Hailey Bieber as the listed manager and majority member.
- Brand trademarks, formulations, and digital assets are held by or licensed to Rhode, LLC, with Hailey Bieber as the principal stakeholder.
- No public corporate filing indicates joint ownership with Justin Bieber; filings reflect her individual or entity-level control.
Relationship Context and Brand Independence
While Rhode was founded by Hailey Bieber and often features her public profile in marketing, the brand is legally and financially independent from her relationship status. Its structure as a majority-member LLC means she retains decision-making power even if personal circumstances change. This setup is common for influencer-founded brands that aim for durability and clear governance.
Influencer-Led Brand Models
- Founder-led LLC: The founder holds a majority membership interest and manages operations.
- Spousal equity: Not established; no joint ownership with Justin Bieber on record.
- Control mechanisms: Strategic decisions, formulations, and marketing are centralized with the founder and her executive team.
Why the Question Arises and Why It Matters
Interest in Rhode’s ownership often stems from curiosity about celebrity business empires and how assets are structured amid relationships. Clarifying that Rhode is owned by Rhode, LLC, which Hailey Bieber controls, avoids confusion about spousal claims on business value and clarifies accountability for brand decisions, disclosures, and consumer trust.
Key Facts at a Glance
| Attribute | Verified Detail | Source Type |
|---|---|---|
| Brand Name | Rhode | Company website and trademark filings |
| Entity Type | Rhode, LLC (limited liability company) | State business registry |
| Founder/Manager | Hailey Bieber | SEC/state filings, brand disclosures |
| Ownership Structure | Hailey Bieber holds majority membership/control | Public business records |
| Spousal Ownership | Not established; no joint ownership with Justin Bieber on record | Corporate and property records |
| Typical Product Categories | Wellness, supplements, skincare | Brand catalog and category listings |
| Launch Year | 2021 | Brand announcements and trademark dates |
Common Misconceptions
Because Rhode is closely tied to Hailey Bieber’s public identity, some assume it is effectively a couple-owned venture or jointly controlled. In practice, the business is structured so that she alone holds majority authority. This matters for succession planning, legal clarity, and understanding who can make binding decisions for the brand.
Control vs. Celebrity Association
Celebrity association can drive awareness, but it does not equate to shared ownership. Rhode operates as Hailey Bieber’s brand in both legal and commercial terms. This clarity helps consumers, partners, and observers assess the brand’s governance, risk profile, and independence from personal relationship dynamics.
Implications for Consumers and Business Partners
Knowing that Rhode is owned and controlled by Hailey Bieber through Rhode, LLC provides transparency about decision-making and accountability. It clarifies who is responsible for product claims, customer service, and compliance. It also signals that the brand’s continuity is tied to its operational structure rather than to personal relationships.
FAQ
Reader questions
Is Rhode owned by Justin Bieber?
No. Rhode is owned by Rhode, LLC, with Hailey Bieber as the majority member. There is no public record of Justin Bieber holding an ownership stake in the brand.
Could Rhode be considered a couple-owned business?
Not based on available corporate and property records. Rhode is structured as a majority-member LLC controlled by Hailey Bieber, not as a jointly owned enterprise with Justin Bieber.
Does Hailey Bieber hold the trademarks for Rhode?
Yes. Key trademarks for Rhode are held by or licensed to Rhode, LLC, with Hailey Bieber as the founder and controlling member, providing legal protection for the brand identity.
How is major decision-making determined at Rhode?
As majority member and manager, Hailey Bieber directs major strategic decisions. Rhode, LLC’s operating agreement, which is not publicly disclosed in full, likely centralizes authority with the founder for efficiency and brand coherence.
Is there any financial disclosure indicating spousal support or shared profits?
No public financial disclosures or regulatory filings indicate shared ownership or spousal profit-sharing arrangements for Rhode. The brand’s economics are tied to its business operations and Hailey Bieber’s ownership stake.
What happens to Rhode if personal circumstances change?
Because Rhode is owned by Rhode, LLC and controlled by Hailey Bieber as majority member, the brand is designed to operate independently of personal relationship status. Operational agreements and governance documents would govern any transition, not marital arrangements.