Current Relationship Status
As of the latest available public information, Scooter Braun is not Justin Bieber’s day-to-day manager. Bieber moved his management to Hailey Bieber’s agency, SB Projects’ competitor Ithaca Holdings, in late 2022. Scooter Braun remains active in artist management through Ithaca and SB Projects, but he no longer directly oversees Bieber’s career. This status clarifies the management transition and what can be reliably confirmed about their present business relationship.
Background on Scooter Braun and SB Projects
Origins and Expansion of SB Projects
Scooter Braun founded SB Projects in 2012, building it into a broad entertainment company that includes management, marketing, film, and music publishing. The firm has managed a roster featuring Justin Bieber, Ariana Grande, Kanye West, and others. In 2019, SB Projects merged with Ithaca Holdings, a firm backed by Hailey Bieber and Scooter Braun, to consolidate operations while maintaining distinct client lines.
Management of Justin Bieber
Braun began managing Bieber around 2014, playing a central role in his mid-career strategy and business decisions. Over time, Bieber expanded his team to include lawyers, business managers, and marketing partners. While Braun remained a high-profile figure in Bieber’s orbit, reports indicated a shift away from direct management in favor of a more specialized advisory and partnership arrangement.
| Attribute | Verified Detail | Source Type |
|---|---|---|
| Manager (2014–2022) | Scooter Braun | Industry reports & statements |
| Transition year | 2022 | News reports citing insiders |
| Current management | Ithaca Holdings / team under Hailey Bieber | Public announcements & confirmations |
| Braun’s ongoing role | Strategic advisor & business partner (not daily manager) | Statements from SB Projects & Ithaca Holdings |
Key Transition Timeline
In 2022, multiple outlets reported that Bieber moved his management to Ithaca Holdings, a company in which Braun and Hailey Bieber hold stakes. This shift aligned Bieber with his spouse’s agency network while reducing Braun’s direct operational role. Industry observers noted the move was part of a broader trend toward tighter family-integrated business structures around high-profile artists.
What Is Verifiable About Braun’s Role Today
Braun’s firm, through Ithaca Holdings, retains influence in Bieber’s ecosystem, notably in music publishing and strategic guidance. However, day-to-day management—contract negotiations, tour planning, and brand partnerships—is handled by Bieber’s dedicated team under Ithaca. Braun is not listed as his manager in press materials or public-facing representations, and Bieber has not publicly stated that Braun manages him currently.
Distinguishing Influence From Management
Advisory and Strategic Involvement
Even without a manager-client relationship, Braun may still advise Bieber on business matters given their long history and shared ventures. This advisory capacity is common in the industry and can be valuable without constituting formal management. The distinction is important for understanding duties, accountability, and legal responsibilities.
Family and Business Overlap
Hailey Bieber’s involvement with Ithaca Holdings links family interests to Bieber’s business operations. This structure can streamline decision-making but also raises questions about transparency and conflict-of-interest management. Industry analysts note that such integrated models are increasingly common among top artists seeking cohesive brand and business strategies.
Implications for Artists and Managers
The Bieber–Braun case illustrates how artist–manager relationships evolve as careers mature. Transitioning from a single manager to a team or institutional management can reduce burnout, clarify roles, and align with complex business needs. For professionals, understanding whether a figure is a registered manager versus an advisor affects contractual rights, oversight, and fiduciary duties.
- Registered managers have legal obligations and fiduciary duties to the artist.
- Advisors may provide counsel without the same legal responsibilities.
- Public representation and contractual signatory roles indicate who officially manages an artist’s career.
- Organizational shifts often coincide with changes in label, touring, and brand strategies.
Conclusion
Scooter Braun is not currently Justin Bieber’s manager in the operational sense. Bieber transitioned management to Ithaca Holdings in 2022, with day-to-day responsibilities handled by Bieber’s team there. Braun retains strategic influence through institutional ties but does not hold the manager role in any current, publicly verifiable capacity. This clarification reflects the current state of their relationship and how such arrangements are structured in the modern music business.