Release date and theatrical rollout
The new It movie, referring to the horror film based on Stephen King’s 1986 novel, premiered at a private industry screening before its wide opening. In the United States, It opened in theaters on September 8, 2017. The film had early screenings in select international markets through the final week of August 2017, with a broader global rollout continuing into September and October of that year.
Directed by Andy Muschietti and produced by New Line Cinema, it was a major event horror release that spanned multiple territories. Its theatrical campaign emphasized the adaptation’s dual timelines and the menacing portrayal of Pennywise, contributing to strong box office reception and cultural conversation around modern horror.
Production and pre-release timeline
Principal photography for It began in June 2016 and wrapped in September 2016 in British Columbia, Canada. Before the September 2017 theatrical launch, the film attended promotional circuits including press interviews, poster releases, and teaser campaigns that gradually built anticipation. The staggered rollout in different countries allowed regional audiences to experience the film slightly apart from the U.S. date, while still clustering within the late summer–early fall window.
- Filming start: June 2016
- Filming end: September 2016
- U.S. theatrical release: September 8, 2017
- Early international screenings: August 2017
Cast and principal characters
The new It features a mixed ensemble of young actors and established names, portraying the Losers’ Club and the adults they become. Bill Skarsgård’s performance as Pennywise became a defining element of the film’s identity, supported by committed portrayals of the younger cast members who revisit their shared trauma in adulthood.
Key cast highlights
- Bill Skarsgård as Pennywise the Dancing Clown
- Jaeden Lieberher as Bill Denbrough
- Finn Wolfhard as Richie Tozier
- Sophia Lillis as Beverly Marsh
- Jeremy Ray Taylor as Ben Hanscom
Box office performance
It achieved strong commercial results worldwide, opening to high numbers in North America and becoming one of the top-grossing horror releases of the late 2010s. Its financial performance reinforced the viability of event-style horror adaptations based on Stephen King properties, leading to notable sequel announcements and marketing momentum.
Box office at a glance
| Attribute | Verified Detail | Source Type |
|---|---|---|
| North America opening weekend | $123.7 million | Box office reports |
| Domestic total gross | $327.7 million | Box office reports |
| International total gross | $415.8 million | Box office reports |
| Worldwide total gross | $701.4 million | Box office reports |
| Production budget | $35 million | Industry sources |
Source material and adaptation
The film is adapted from Stephen King’s 1986 horror novel of the same name, which had previously seen a 1990 television miniseries. The 2017 version modernizes the setting while retaining core elements of the story, focusing on memory, trauma, and the cyclical nature of fear. Producer Dan Lin and screenwriters Chase Palmer and Cary Fukunaga worked to balance horror elements with character-driven drama across the film’s two timelines.
Critical and audience reception
Reviews highlighted the film’s atmosphere, performances, and effective use of period-specific production design, while noting some mixed reactions to its pacing between the young and adult timelines. Audiences frequently pointed to Bill Skarsgård’s portrayal as a standout feature, and the movie maintained strong audience scores, reflecting its success as accessible yet intense genre entertainment.
Key facts at a glance
| Attribute | Verified Detail | Source Type |
|---|---|---|
| Director | Andy Muschietti | Credits, official sources |
| Writers | Chase Palmer, Cary Fukunaga | Credits, official sources |
| Producers | Dan Lin, Roy Lee | Credits, official sources |
| Distributor | Warner Bros. | Distribution records |
| Runtime | 135 minutes | Official listings |
| MPAA rating | R | MPAA classification |
| Source novel author | Stephen King | Bibliographic records |
| Novel publication year | 1986 | Publisher history |
| Previous adaptation (TV) | 1990 miniseries | Broadcast history
Comparison with sequel and legacyIt was followed by a sequel, It Chapter Two, which revisited the adult Losers’ Club with many of the original cast. The 2017 film’s success influenced how studios approach long-form horror adaptations of literary properties, emphasizing authentic period detail and ensemble storytelling. Its ongoing popularity is reflected in continued streaming viewership and merchandising tied to the character of Pennywise. Common questions about release timingBecause horror season and franchise planning often align releases in late summer, many viewers ask about the timing relative to other franchise launches. The September 2017 U.S. opening was supported by a buildup that started in summer markets, and the worldwide campaign deliberately coordinated key markets to maximize cultural impact and box office returns across regions. SummaryThe new It movie debuted on September 8, 2017, following a standard production cycle that began with casting and filming in 2016. Its release strategy spanned early international markets in August and a broad September–October rollout, supported by strong pre-release marketing tied to its status as a high-profile Stephen King adaptation. Box office results and audience engagement underscore its lasting place in modern horror. |