Michael Jackson: This Is It premiered in October 2009, ahead of its wide theatrical release on October 28, 2009. The documentary film, drawn from rehearsals for planned London concerts, was announced after Jackson’s passing and presents a retrospective look at his artistry and preparation. This evergreen explainer covers the film’s background, production choices, and lasting influence for viewers revisiting or discovering the project. Below are the essential details, context about its release strategy, and verified facts that remain relevant for understanding its place in Jackson’s legacy.
Background and Filming Context
The film compiles hundreds of hours of footage shot in 2009 at London’s O2 Arena, where Jackson was preparing concerts titled This Is It. Director Kenny Ortega used multiple cameras during rehearsal sessions to document choreography, music, and creative decisions. The footage was intended for a retrospective should the concerts proceed as scheduled. Production paused after Jackson’s death, and the material was re-edited into a feature-length documentary. This framing explains why the film feels like a behind-the-scenes workshop rather than a traditional concert movie.
Key Production Details
Production involved selecting and sequencing rehearsal material to show artistic intent and logistical planning. Editors focused on pacing, musical transitions, and backstage interactions to create narrative cohesion. Original rehearsal footage was mixed with supplemental images and tests to preserve continuity. The team faced challenges coordinating archive content and unfinished visual effects, leading to a restrained but respectful presentation. These production choices shape how audiences experience the film’s blend of rehearsal, planning, and tribute.
Official Release Timeline
The project followed a staged rollout meant to maximize impact and accommodate fan demand. Early premieres highlighted unfinished elements and generated media attention before the wide opening. The rollout emphasized theatrical exhibition, with global releases tailored to local market conditions. This phased approach helped extend the film’s visibility beyond its opening weekend and supported ancillary distribution across formats. Below is a concise timeline of key release milestones.
| Date or Period | Event | Why It Matters |
|---|---|---|
| October 2009 (select cities) | Premiere screenings | Generated early press and fan engagement |
| October 28, 2009 | Wide theatrical release | Official global opening date in most markets |
| 2010 | Home video and streaming availability | Extended access beyond theatrical windows |
Reception and Commercial Performance
Michael Jackson: This Is It earned generally positive reviews, with critics praising its craftsmanship and emotional resonance while noting its status as a posthumous project. Box office results reflected strong audience interest, with robust opening numbers in multiple territories. The film performed well in markets with established Jackson fanbases and in regions newly discovering his catalog. Commercial longevity benefited from repeat viewings and household viewing on physical media and streaming platforms.
Box Office Highlights
Global revenue figures and regional splits illustrate the film’s broad appeal beyond a single market. Strong early sales in North America, Europe, and Asia demonstrated Jackson’s international reach. The theatrical window generated significant revenue before transitioning to home entertainment and streaming. These figures remain useful benchmarks for understanding the commercial impact of artist-focused documentaries.
| Region | Gross Estimate | Notes |
|---|---|---|
| North America | $115M–$127M | Box Office Mojo and The Numbers ranges |
| Europe and Middle East | $90M–$100M | Major international markets |
| Asia-Pacific and other territories | $35M–$60M | Variable by country |
Cultural Legacy and Influence
Over time, the film has become a reference point for documentaries about performers, highlighting how archival material can be shaped into coherent storytelling. It influenced later artist-focused projects by demonstrating audience appetite for carefully assembled rehearsals and conceptual materials. The film also intersects with ongoing conversations about artist rights, estate management, and the ethics of posthumous releases. Its sustained streaming performance and periodic re-releases indicate continued public interest and relevance.
Legacy Highlights
- Set a template for artist documentary releases involving unfinished performances
- Sparked discourse on posthumous content and estate-approved projects
- Continues to introduce new generations to Jackson’s creative process
Home Formats and Availability
After its theatrical run, the film reached audiences through Blu-ray, DVD, and digital download, followed by inclusion on subscription streaming services. These formats enabled viewers to explore the material at home and revisit specific segments. Availability across platforms ensures the film remains accessible, supporting its evergreen status. Licensing agreements and remastered versions from time to time refresh the viewing experience for long-term engagement.
Availability Snapshot
- DVD and Blu-ray: Standard and special editions with behind-the-scenes features
- Digital: Purchase and rental on major storefronts
- Streaming: Inclusion on platforms with long-term licensing arrangements
Frequently Asked Questions
Audiences often seek clarity about the film’s origins, its relationship to planned concerts, and how it reflects Jackson’s creative habits. Addressing these questions helps viewers contextualize the project within Jackson’s broader career and the evolving documentary landscape. The following FAQs highlight key points that remain accurate over time.
- Was This Is It originally intended to be a concert film? No, it was conceived as a documentary about rehearsals, not a filmed performance.
- Do the performances in the film represent final versions? No, the footage captures rehearsals, not finalized show recordings.
- How has the film been updated for modern releases? Reissues have included remastered picture and sound, but core content remains unchanged.
Conclusion
Michael Jackson: This Is It remains a significant entry in documentary filmmaking, offering insight into an artist’s process at a pivotal moment. Its release timeline, commercial reception, and lasting presence across formats demonstrate durable audience interest. By separating verified production facts from speculation, viewers can appreciate the film’s intent and impact within Jackson’s broader catalog.