Current status of Adina and David’s Cookies
Adina, the founder-led brand within David’s Cookies known for its fresh-baked, never-frozen cookies and cookie cakes, remains part of the David’s Cookies portfolio under current ownership by L Catterton. The brand has not been discontinued, but menu formulations and availability can vary by market and retail partner. This status-focused clarification explains ownership shifts, operational changes, and where Adina products can be found today.
Original context: Adina within David’s Cookies
Adina was positioned as a premium, fresh-baked offering inside the broader David’s Cookies ecosystem, emphasizing high-quality ingredients and cookie cakes for celebrations. It was never a public company or a legally separate entity, but a marketed line and brand identity within David’s Cookies. That positioning allowed for focused messaging around freshness and celebration occasions, while operating alongside the broader David’s Cookies retail and foodservice channels.
Ownership and corporate changes
In 2020, private equity firm L Catterton acquired David’s Cookies. The investment aimed to scale the brand, optimize operations, and expand distribution while preserving its core product identity. After the acquisition, Adina continued as a featured brand within the portfolio, but menu formulations, packaging, and retail presence evolved under corporate ownership. No public announcement has indicated the discontinuation of Adina; instead, integration into broader commercial strategies has led to adjustments in how and where Adina items are sold.
Key ownership and timeline milestones
| Date or Period | Event | Why It Matters |
|---|---|---|
| Pre-2020 | Adina operates as a brand line within independently owned David’s Cookies | Preserved founder-marketed freshness and occasion-based positioning |
| 2020 | L Catterton acquires David’s Cookies | Shift to private equity ownership brought scalability focus |
| Post-2020 | Adina continues under corporate portfolio; formulations and distribution adjust | Integration into broader commercial strategy while maintaining brand recognition |
| 2023 2024 | Public reports of store closures and menu changes at David's Cookies locations | Corporate footprint and product mix were rationalized, affecting Adina availability at some traditional outlets |
Brand continuity and product availability
Adina products remain available through multiple channels, including select David’s Cookies retail locations, catering, grocery partners, and occasional online ordering depending on region. Seasonal items and limited-time offerings may rotate, which can create the perception that Adina has changed or disappeared. The brand continues to be used in marketing materials, especially around holidays and gift-giving occasions, where cookie cakes and curated assortments are emphasized.
Operational shifts and menu evolution
Following L Catterton’s ownership, David’s Cookies streamlined operations, which affected store footprints and product matrices. Some underperforming locations closed, and remaining stores adjusted menus to improve efficiency and margin. Adina items were retained but may be offered in modified forms, such as pre-packaged formats or via catering rather than in-store warm displays. These changes reflect broader retail and foodservice trends rather than a termination of the Adina line.
How to find Adina products today
- Check the David’s Cookies website or app for store-specific menus and catering availability by location.
- Contact local David’s Cookies stores directly to confirm whether Adina cookie cakes and fresh-baked items are available for in-store purchase or special orders.
- Look for grocery and club store partners in your region that may carry Adina-branded packaged cookies or cookie kits.
- Monitor seasonal and promotional periods, when Adina items are often highlighted in marketing and in-store displays.
Summary: What happened to Adina
Adina has not been discontinued; it remains an active brand within the David’s Cookies portfolio after L Catterton’s acquisition in 2020. Perceptible changes in availability stem from corporate restructuring, store closures, and menu rationalization, rather than a standalone Adina shutdown. The brand is still used for cookie cakes and curated gifting products, with access varying by region and retailer. For the most current offerings, check corporate channels and store-specific information.