What Starry Was Called Before: A Verified Name Timeline
Before it became Starry, the company operated under the name Artemis Networks while developing its underlying satellite technology. In public announcements and regulatory filings from 2021, the service was referred Warp by Artemis. By the time Starry officially launched its satellite internet offering in 2022, the Artemis entity had rebranded to Starry, and the consumer product was called Starry Internet. This article explains the name progression and what Starry was called before the Starry branding, drawing on FCC documents and company disclosures for clarity.
Key Name Milestones for Starry
From early development to public launch, Starry underwent a focused rebrand to sharpen its identity around fast, consumer-friendly satellite internet. The table below summarizes the main naming milestones and what they referred to at each stage.
| Name / Term | What It Referred To | Source Type |
|---|---|---|
| Artemis Networks | The original company developing the satellite network | SEC filings, press releases (2021) |
| Warp (by Artemis) | Early product name for the satellite broadband service | Conference mentions, job postings (2021–2022) |
| Starry | Current company and service brand | Official website, FCC filings (2022 onward) |
| Starry Internet | The consumer satellite internet service under the Starry brand | Product pages, launch announcements (2022) |
The Pre-Starry Era: Artemis Networks and Warp
Artemis Networks was the foundational company behind what is now Starry. Public records show that Artemis focused on advanced satellite techniques intended to lower costs and increase capacity. Around 2021, references to a service named Warp appeared in talks and job listings, describing a high-speed broadband service provided through satellites. As the company prepared for consumer rollout, it chose to unify the brand under a new identity, which became Starry. This shift was accompanied by renaming the service from Warp to Starry Internet, aligning the name with the constellation-inspired imagery and clearer positioning in the satellite internet market.
Why the Rebrand to Starry Occurred
Companies often rebrand to clarify what they do, improve memorability, and support long-term growth. For this satellite venture, moving from Artemis Networks and Warp to Starry was intended to make the offering more approachable for consumers while reflecting the product’s core promise: reliable, fiber-like internet delivered from space. Starry also evokes a sense of speed and reach, which fits well with a broadband service targeting homes and apartments. The rebrand helped consolidate marketing, product, and regulatory messaging under a single, cohesive identity.
Starry Internet: Launch and Positioning
When Starry Internet debuted, it emphasized no-contract plans, simple pricing, and fast speeds comparable to wired broadband in many areas. The service relies on a phased constellation of low-earth orbit satellites, allowing it to scale coverage over time. Unlike some satellite offerings that require large dishes, Starry aimed for equipment that integrates more cleanly with home internet setups. The name Starry Internet therefore serves a dual purpose: it signals the space-based infrastructure while positioning the service as a mainstream connectivity option for apartments and residential users.
Clarifying Confusions Around Earlier Names
Because the company rebranded, you may encounter older references to Artemis Networks or Warp and wonder whether they are separate services. In practice, Artemis Networks was the corporate entity, and Warp was the original product name. As Starry matured, references to Artemis and Warp faded in favor of the Starry brand. Official documentation after 2022 consistently uses Starry and Starry Internet to describe the satellite broadband service, helping to reduce ambiguity for consumers and partners.
What This Means for Users and Researchers
Understanding the naming history of Starry can help you interpret older articles, job postings, or regulatory filings, and it provides context when comparing satellite internet options. For current and potential customers, the shift to Starry represents a deliberate move toward a clearer, more consumer-facing brand. As the service expands, the Starry name will likely remain the primary identifier, making it easier to search for support, plans, and coverage information without confusion from legacy terms.