Current status of the Victoria's Secret Show
The Victoria’s Secret Fashion Show was traditionally an annual event held in November, most often in New York City or nearby U.S. locations. In 2019, the show pivoted to a smaller, more intimate format with a focus on diversity and wellness. After the 2019 special, the large-scale runway show was not produced again. As of 2024 and continuing into 2025, there is no announced return of the traditional Victoria’s Secret Fashion Show. The brand has shifted toward digital content, experiences, and product launches rather than a recurring large-scale televised show.
Why the format changed
Several factors contributed to the change, including evolving consumer preferences, a focus on inclusivity, and a broader industry shift toward more targeted digital marketing. The brand has emphasized wellness and redefined its messaging to better align with modern expectations. Instead of a single annual spectacle, Victoria’s Secret now prioritizes integrated campaigns, collaborations, and direct engagement with its audience throughout the year.
Historical timeline of the Victoria's Secret Fashion Show
| Year or Period | Event or Format | Why It Matters |
|---|---|---|
| 1995 | First televised Victoria’s Secret Fashion Show | Established the brand’s signature annual event |
| 2001–2018 | Annual November runway shows, often in New York | Peak cultural visibility and media coverage |
| 2017–21 | Travel restrictions and societal shifts | Disrupted consistent scheduling and planning |
| November 2019 | Final traditional large-scale Fashion Show | Shift toward new formats and brand strategy |
| 2020–2022 | No traditional show; digital and campaign-focused content | Adaptation to pandemic and evolving brand priorities |
| 2023–2025 | No announced return of the runway show | Continued focus on digital engagement and product drops |
What to expect moving forward
While the large-scale Fashion Show has been on hiatus, Victoria’s Secret continues to release seasonal collections, campaigns, and occasional special events. Future events may remain digital, experiential, or campaign-driven rather than a traditional runway spectacle. Fans and media should watch the brand’s official channels for any announcements about new formats, collaborations, or milestone celebrations, but there is no confirmed timeline for a return to the classic November runway model.
Key comparisons
| Aspect | Traditional Show (1995–2019) | Current Approach (2020–2025) |
|---|---|---|
| Frequency | Annual | Irregular, event-based |
| Format | Runway show, televised | Digital content, campaigns, intimate events |
| Timing | Typically November | No fixed schedule |
| Focus | Fashion spectacle | Brand storytelling and product launches |
Common questions
- Is the Victoria’s Secret Fashion Show canceled permanently? There is no official confirmation of a permanent cancellation, but no return has been announced as of 2025.
- Will there be another televised runway event? Not announced; the brand has moved toward digital and integrated marketing.
- How can I stay updated on future events? Follow Victoria’s Secret’s official social channels and subscribe to their newsletter for real-time announcements.