sports-policy-and-culture

Why NFL Teams Kneel: Context, Meaning, and Impact

Since the 2016 season, kneeling during the national anthem has become a widespread, low-risk way for NFL teams and players to express a range of messages, from social justice to...

Mara Ellison
Why NFL Teams Kneel: Context, Meaning, and Impact

Why Kneeling Became an NFL Action

Since the 2016 season, kneeling during the national anthem has become a widespread, low-risk way for NFL teams and players to express a range of messages, from social justice to team unity. The gesture is deliberate, visible, and minimally disruptive, allowing a team to signal respect, solidarity, or reflection without stopping play. While origin dates to a specific moment in 2016, the act has evolved into an accepted part of pregame routine for many franchises, used to honor service, mark milestone events, or quietly communicate values to fans and communities.

Origins and Key Moments

The modern kneeling tradition is rooted in a single decision during the 2016 preseason, when a quarterback chose to kneel rather than stand for the anthem to peacefully protest racial injustice and police brutality. What began as an individual statement quickly spread across teams and leagues, prompting national conversation and scrutiny. The NFL and team owners responded with evolving guidelines, shifting from informal expectations to formal policies that balanced players’ expressive rights with league image and fan expectations. These policy changes aimed to reduce conflict while preserving the right to peaceful expression.

From Solo Act to Team Norm

  • 2016: A headline quarterback kneels alone, sparking widespread dialogue.
  • 2017–2018: More players and teams adopt kneeling, often in coordinated pregame actions.
  • Post-2020: Kneeling becomes integrated into some teams’ rituals, used for tribute or awareness.
  • Present: Many teams kneel selectively, while others stand, reflecting diverse approaches to expression and unity.

On-Field Rules and Practical Effects

NFL rules allow kneeling as part of routine preplay procedures, and teams may kneel without it counting as a down as long as the snap does not cross the line to gain. This means a team can kneel repeatedly to run off clock without risking a turnover, though excessive kneeling can draw rebuke or be limited by specific league or opponent circumstances. In most regular-season and preseason games, kneeling simply ends the play legally; in rare or contested situations, referees may adjust how the snap is handled to maintain orderly conduct of the game.

Common Reasons Teams Kneel Today

ReasonVerified DetailSource Type
Social justice statementPeaceful expression on race, policing, and equityHistorical reporting and league policy summaries
Honor service and first respondersRecognition of military, police, and community serviceTeam press releases and observance day protocols
Acknowledge milestone eventsTributes for anniversaries, staff, or community figuresGame programs and official team communications
Ritual or unity gestureMarking respect before kickoff among teammatesOn-field practice documentation and broadcasts
Strategic time managementRun clock without risking a snap into end zoneOfficial playing rules and game timelines

Team Approaches and Variations

There is no single league-wide mandate on kneeling; each team sets its own stance based on culture, leadership, and community expectations. Some franchises kneel consistently on certain observance days or in response to specific events, while others stand for the anthem or mix standing and kneeling within a season. Approaches may also shift year to year as personnel, ownership, and community sentiment evolve. Players, coaches, and front offices often emphasize that the gesture is contextual, intended to focus attention on the underlying message rather than the act itself.

Contrasting Patterns at a Glance

PatternWhat It Looks LikeTypical Context
Consistent kneelingTeam kneels every home opener or on specific observance daysPlanned recognition or long-standing community partnership
Situational kneelingKneel only in response to a milestone or national momentRecent event, anniversary, or tribute
Mixed postureSome players kneel, others stand, often in the same huddleDiverse room perspectives or evolving team policy
No kneelingTeam stands for anthem as a visible show of unityOrganizational preference or fan engagement strategy

Public Perception and Image Implications

Kneeling affects how teams are perceived by fans, media, and local communities. For some supporters, it affirms the platform athletes use to discuss important issues; for others, it can feel politicized or divisive. Teams weigh these perceptions when deciding how often and in what context to kneel, balancing player expression with fan experience and brand positioning. Clear communication—via statements, social posts, or on-field messaging—often helps audiences understand the intent, whether it is a protest, a tribute, or a quiet moment of reflection.

Evergreen Takeaways

Kneeling in the NFL is a low-impact, high-visibility action that allows teams to communicate values without interrupting the sport itself. Its origins trace to a single protest in 2016, but it has since become a flexible tool used for justice messages, service recognition, milestone honors, and even clock management. League policies and team norms continue to adapt as players, owners, and fans negotiate the role of expression in sports. Understanding why teams kneel—and when—helps contextualize pregame moments and the broader conversation around sports and society.

Frequently Asked Questions

  • Can a team kneel to stop the clock without it counting as a down? Yes, provided the snap does not cross the line to gain; teams commonly kneel to run off clock in a safe, rule-compliant way.
  • Does the NFL require teams to kneel or prohibit kneeling? No; the league provides general guidelines but allows teams and players to choose their approach within those boundaries.
  • Why do some teams kneel only on certain days? Selective kneeling is often tied to awareness dates, anniversary observances, or specific community tributes that align with the team’s local or national initiatives.
  • How do kneeling decisions get made on a team? Approaches vary by organization and can involve players, coaches, ownership, and front-office staff, sometimes evolving season by season.
  • Can fans or media misinterpret kneeling as disrespect? Perceptions differ; teams often accompany the gesture with messaging to clarify intent and context for their community.