Cluster Articles

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Who Made Elf: A Verified History of the Iconic Lip Brand and Its Creators

Elf Cosmetics was founded in 2013 by Joseph Shamah and Scott Vincent Borba. The brand was conceived as an affordable, high-quality alternative to prestige makeup, built around a...

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The Old Jello Logo: History, Design Evolution, and Brand Identity

The old Jello logo represents a long-running visual identity that helped define a trusted dessert brand. Across decades, the logo evolved in subtle but meaningful ways, reflecti...

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Steak and Shake Old Logo History and Design Changes

The Steak and Shake old logo reflects the brand’s midcentury drive‑in identity, rooted in 1930s roadside signage that emphasized speed, comfort, and a distinctive funnel‑s...

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Budweiser Dog, Spuds Mackenzie, and the True Story Behind the Iconic Mascot

The image of the Budweiser dog first appeared in 1933, tied to the end of Prohibition. A mail-order Corgi named Britzka pulled a cart of Budweiser beer in poster art and point-o...

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