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color-and-branding

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Color of the Year 2012: What It Was and How It Was Chosen

In 2012, the color of the year was Turquoise (Pantone 15-5519). Selected by Pantone’s color experts, the announcement followed a multi-cycle evaluation of cultural trends, des...

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Aladdin Blue: What the Color Is and Why It Matters

Aladdin Blue is the distinctive shade of blue associated with the Disney character and film, serving as both a visual signature and a storytelling device. This profile explains...

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