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color-strategy

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Pantone Colors of the Year 2019: What They Were and Why They Mattered

The Pantone Color of the Year is selected annually by a committee at Pantone LLC, a subsidiary of X-Rite, following a global trend and color-use analysis. The announcement is ty...

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What Was the 1997 Color of the Year?

In 1997, the Color of the Year was Cerulean , a serene, medium blue-green hue introduced by a major color authority to reflect design optimism and technological calm. This choic...

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