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Why the Ice Bucket Challenge Went Viral: Purpose, Impact, and Legacy

health-and-science

The Ice Bucket Challenge was a viral fundraising and awareness campaign in the mid‑2010s that asked people to pour a bucket of ice water over their heads, donate to ALS resear...

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Why the ALS Ice Bucket Challenge mattered: goals, results, and lasting impact

awareness-campaigns

The ALS Ice Bucket Challenge was a fundraising and awareness campaign in which people filmed themselves pouring a bucket of ice water over their heads, then nominated others to...

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