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IHOB Twitter Roast: What It Was and Why It Mattered for the Brand

Celebrity Profiles

In early 2020, IHOP teased a temporary rebrand to IHOB, "International House of Burgers," and invited followers to read the new menu on Twitter. The announcement quickly sparked...

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Dunkin' April Fools' Day Pranks History and Real Campaigns

Food Industry Analysis

Dunkin', known for dependable coffee and breakfast options, occasionally participates in playful brand moments tied to April Fools' Day. This article explains the difference bet...

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