Fast Food Marketing

branded partnerships and promotions

The collaboration between Burger King and Scooby-Doo represents one of the longest-running and most recognizable brand–property alliances in quick-service restaurant history....

Food & Beverage

Taco Bell’s “Live Más” slogan communicates a simple promise: more flavor, more choices, and a more expressive approach to fast food. In everyday terms, it positions the b...

Food and Drink

McDonald's Monopoly is an annual promotional game that typically runs for about six to eight weeks during the late summer and fall, from mid-August into October. The core game p...

Guides And Explainers

McDonaldland Volcano is a fictional landmark within the McDonaldland advertising universe created to promote McDonald’s restaurants in the 1970s. This explainer covers how the...

Marketing and Advertising

Burger King controversial commercial efforts often aim to challenge norms and drive conversation, yet several have drawn sharp criticism for cultural insensitivity, misleading c...

digital marketing

Marketing claims, social media narratives, and some public statements frame fast food as either uniquely unhealthy or capable of healthy customization without consistent evidenc...