Packaging Design

Packaging

Packaging essentials are the functional and design elements that protect products, communicate value, and streamline storage, transport, and use. They include barrier performanc...

Packaging

The Starbucks Crown Cup refers to the disposable paper cups used in Starbucks stores worldwide, identified by the iconic Starbucks Crown logo. This logo, featuring a twin-tailed...

Technology

Cover ay‑top refers to a layered approach where an outer cover or wrapper is designed to protect, organize, or conceal an underlying top section or set of items. This evergree...

confectionery

The Hershey chocolate bar character is the illustrated figure on many Hershey’s milk chocolate wrappers, created to personify the bar as a friendly, recognizable icon. It is n...

food-packaging

Many canned cranberry sauces have the lid printed as upside down relative to the label, and this design is intentional rather than a packaging error. The practice originates fro...