Seasonal Marketing

Status Updates

National Pumpkin Spice Day is observed annually on October 1 in the United States, but its status as a broadly recognized public holiday is limited. The day serves mainly as a l...

Net Worth

Christmas in July 2019 was a seasonal marketing observance held in the middle of the Northern Hemisphere summer, designed to front‑load holiday shopping, test festive merchand...

food-and-beverage

Wendy’s Halloween initiatives are a core part of the brand’s annual marketing rhythm, blending seasonal menu creativity with bold cultural moments. This guide explains how W...

Food and Drink

At Starbucks, the red cup is the visual marker of the holiday season, signaling the return of signature festive drinks, limited-time offerings, and a distinct shift in store amb...